​​GROUPM INDONESIA

I worked at GROUPM Indonesia and Whisper Studios as an intern, learning about how to use marketing tools and create ads. In my time I met with many different teams from the creative team to the physical and digital ad teams, | got to experience the buying market where 8 people sit in a room with 6 screens and bid on ad placements. At the end of my internship, I created a marketing plan and brand strategy for Glow and Lovely using all the knowledge I had learned over the weeks and presented it to the CEO and board of WPP Indonesia. I found ad spaces on TikTok, Facebook, and Google for locations and created brand lines and a story for the campaign. I learned alot about how fair and lovely wanted to operate, and which platforms work best based on the type of product. thid learning helped me ideaze the perfect solution to differentiate their new product launch from previous ones. I also got to spend a day at whisper studios helping out and learning about how to work and edit in a studio. they used a massive blue screen room and taught me how to track the cameras using starcams and how to create interactive digital scenes using props and unreal engine. What I Learned: Digital marketing, brand positioning, and ad space buying.

Goal & Outcome: The goal was to gain hands-on marketing experience. The outcome was successfully crafting a campaign and presenting it at an executive level. I got to experience many meetings and how to work with people, even presenting my glow and lovely campaign which worked out well.